justin jacob louis
Justin Jacob Louis is the Creative Director and Founder of SECTION 35. He is a member of the Samson Cree Nation and was born and raised in Nipisihkopahk (Samson) on Treaty 6 Territory. He now calls Unceded Stó:lō Territory his home. His work blends the past with the present and finds inspiration in the juxtaposition between these elements. He launched SECTION 35 in 2016 with the intention to use art and fashion to tell his peoples' stories.
Justin was a finalist for Menswear Designer of the Year at the 2022, 2023 and 2024 Canadian Art and Fashion Awards ("CAFA") in Toronto. His work has seen features in numerous publications from Vogue to Complex and was included at "In America: A Lexicon of Fashion" at the Metropolitan Museum of New York in 2022.